MORE THAN AN AGENCY
Three people, one rule: the people who present the work are the people who produce it. We stay small on purpose, because that is the only way the work still sounds like the pitch in month twelve.
AI multiplies the reach and the languages of footage captured by hand, in the room where the work happens. It never fabricates the craft.
12
Markets Per Capture
10×
Versions Per Winner
14-day
Feedback Window
100%
File Ownership
01
The angle, the hook, and everything before a camera moves
Most ads fail in the first frame, not the edit. We start from the objection your buyer already has — pulled from their reviews, their support tickets, their competitors' comment sections — and build the angle around it.
The concept is written to be tested, not admired, so every idea arrives with the metric it is supposed to move.
You get an angle map before you get a storyboard.
02
What ships, what gets killed, and the number behind both
Creative testing is a discipline with rules: one variable at a time, a holdout that stays untouched, and a window long enough to clear the learning phase before anyone calls it.
We read the account the way a trader reads a book — position, cost, exposure — and we kill losing creative without a meeting about it.
Every readout names what lost, not just what won.
03
What the camera records, and how far one day of it travels
Capture is human and it happens where the thing is made. We film the object, the workshop and the hands, and that footage is the material everything else is built from.
AI enters after the capture, inside the edit: versions, formats, subtitles, twelve languages from one day of filming. It multiplies what the camera recorded. It never fabricates the craft, and it will not save a bad angle either.
Every delivery names which frames were shot and which were generated.
OUR VALUES
01
We publish our thinking before you pay us a thing — the angle, the reasoning, the benchmark we are designing against. Read it, pressure-test it, argue with it. Judgement is the thing you are actually buying, so we put ours on the table first and let it be examined.
02
No recommendation leaves here without a metric, a baseline and a date attached. When something we shipped loses, you hear it from us first, with the number. The alternative is a relationship where you cannot trust the good news either.
03
There are three of us, and the three you meet are the three who write the angle, hold the camera and cut the film — from the first conversation to the last delivery. We cap how many engagements run at once because that is the only way the sentence stays true.
CAREERS
Three cofounders, and we intend to stay small until the work demands otherwise. When that changes it will be because a client need outgrew a person, not because a headcount plan said so. If you make things we would be jealous of, send them anyway.
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